A Real Couple Behind Lovedo
Buying sex toys should not feel awkward, intimidating, or rushed. It should feel calm, private, and genuinely supportive, especially when you are exploring something personal.
Lovedo was created to be a different kind of adult toy store. One built around confidence, comfort, and real understanding rather than pressure, hype, or embarrassment. Our aim is simple: to help people explore pleasure in a way that feels natural, respectful, and entirely on their own terms.
A UK Adult Toy Store Rooted in Real Experience
Lovedo is a couple-run, UK-based adult toy store founded by us, a husband and wife team from Billericay, Essex. We have been together for over 24 years, building a relationship grounded in trust, communication, curiosity, and connection.
That shared journey matters. Intimacy evolves over time, and so do desires, confidence levels, and boundaries. Our long-term experience as a couple shapes how we approach everything at Lovedo, from how we talk about pleasure to how we curate our products.
We are real people running a real store, not a faceless warehouse or a trend-driven brand.
Why Lovedo Exists
Lovedo exists because too many adult shops feel intimidating, gimmicky, or impersonal. Products may look exciting, but the experience often feels rushed or uncomfortable.
We wanted to create a space that feels calm and reassuring. Somewhere you can browse at your own pace, learn as you go, and choose what genuinely feels right for you without pressure, judgement, or awkwardness.
Whether you are buying your first toy, reconnecting with a partner, or refining what you already enjoy, Lovedo is designed to support you, not push you.
Connected to Real Communities
Our understanding of pleasure does not come from catalogues or trends alone. It comes from lived experience and open conversations with like-minded adults who value honesty, communication, and trust.
We regularly spend time in real-world social environments where people feel comfortable talking openly about intimacy, boundaries, and desire. These conversations offer honest insight into what people actually want from sex toys, what helps them feel confident when exploring, and what makes experiences feel safe rather than pressured.
Being present in these spaces has shown us just how varied people’s needs really are. Some are looking for simplicity and reassurance, others for confidence, creativity, or deeper connection. What they all share is a desire to feel understood rather than sold to.
We have also created our own private space dedicated to connection and exploration, giving us first-hand understanding of how products feel, perform, and fit into real relationships over time. This experience allows us to curate with intention rather than assumption, and to help Lovedo feel approachable whether someone is quietly curious or confidently exploring.
How We Choose What Sex Toys to Stock
We do not try to sell everything. Instead, we focus on products that feel well-designed, body-safe, and genuinely enjoyable to use.
Every item at Lovedo is selected with comfort, materials, and real-world usability in mind. We prioritise body-safe silicone, reliable motors, thoughtful shapes, and designs that feel intuitive rather than intimidating.
Our range includes:
- Vibrators and clitoral stimulators
- Realistic dildos and internal toys
- Anal toys and prostate massagers
- Couples’ toys and intimacy enhancers
- Bondage and roleplay accessories
- Lubricants and essential aftercare
If something feels gimmicky, poorly made, or uncomfortable, it does not make the cut.
A Calm and Discreet Shopping Experience
Privacy matters, especially when shopping for intimate products. Every order from Lovedo is shipped in plain, unbranded packaging with discreet billing and secure checkout.
From browsing to delivery, the experience is designed to feel respectful, private, and worry-free. No logos, no awkward labels, and no surprises.
Real Support From Real People
Because Lovedo is independent and hands-on, support comes directly from us. Not a script. Not a call centre.
If you need help choosing a product, have a delivery question, or want honest guidance, we are here. We do not upsell, rush, or judge. We offer straightforward, friendly support from people who genuinely care about doing things properly.
For Beginners, Couples, and Curious Minds
Many of our customers are first-time buyers who want something safe, simple, and comfortable. Others are couples looking to reconnect or explore new ideas together. Some are confident explorers who know what they enjoy and appreciate thoughtful curation.
There is no right way to explore pleasure and no pressure to go further than you want. Lovedo exists to meet you where you are.
Our Values
- Comfort over shock value
- Quality over quantity
- Honesty over hype
- Confidence without judgement
Pleasure should feel empowering, not intimidating. We believe in normalising curiosity, respecting boundaries, and supporting people in discovering what feels good for them.
More Than Just an Adult Toy Store
Lovedo is not just about selling products. Through our blog and guides, we share honest advice, lived experiences, and practical information to help people feel informed and confident.
We talk openly about pleasure, communication, and sexual wellbeing without pushing trends or unrealistic expectations.
Thank You for Being Here
We are proud of the community growing around Lovedo and grateful to everyone who chooses to support a small UK business built on trust, experience, and care.
Whether you are browsing quietly, placing your first order, or returning for something new, thank you for letting us be part of your journey.
Welcome to Lovedo, where pleasure is personal, confidence comes first, and you are always welcome.